Step-by-step approach to understand how to create content that ranks using WordPress!
· When SEO is appropriate and when you should use PPC (Pay-Per-Click)
· Pitfalls to avoid in SEO (avoid getting banned by Google)
· A simple tool for doing keyword research, and the strategy that applies
· Critical technical elements in WordPress for SEO
· How to do on-page optimization
* Class covers WordPress only. Must be comfortable using WordPress.