Is your message being seen by the right people?
The Dutchess County Regional Chamber of Commerce has the audience your business needs to reach! For complete information on how marketing your business with the Chamber can be the best use of your advertising capital, call Senior Vice President and COO Rich Kleban at 845-454-1700 ext. 1023.
From monthly networking events and our see-and-be-seen Contact Breakfasts to signature annual staples like the Balloon Festival, the Dutchess County Regional Chamber of Commerce has the right event to market your business to your target audience. Event marketing typically includes plenty of pre-event recognition on our web, print, social and email channels as well as mentions in traditional media such as the Poughkeepsie Journal and on local radio stations. During the event, our sponsors are recognized publicly and can address all those in attendance. Opportunities to hand out literature and present attendees with discounts and raffle prizes also exist. Marketing your business through a Chamber event can be a tailor-made experience allowing you to make deep, personal connections with the local community.
The Chamber publishes a monthly newsletter, The Bottom Line, that is inserted into the Poughkeepsie Journal on the final Wednesday of each month and is direct-mailed to members a short time later. This 16-page update on all local business happenings is seen by more than 50,000 people each month and features frequent spotlights on Chamber businesses. Members are welcome to market their business through newsletter inserts, which are 8.5 by 11-inch pages dedicated solely to your message and slipped into each direct-mailed copy of the newsletter (2,100 copies).
In addition, members are offered the opportunity to present their business in our bi-annual Business Directory, which is available at key points of contact throughout the area – Dutchess Tourism Information Centers, Stewart Airport and more – signature event programs such as the widely distributed Forty Under 40, and more.
The Chamber's robust web presence and nearly half a million impressions each year is the perfect venue for your business. Unlike most websites, our traffic is precision targeted to the Hudson Valley, with more than 80 percent of all hits coming from the local community. We have the audience you want to reach.
Members are welcome to take advantage of premium digital ad placement on our homepage, as well as on inside pages. Exclusivity on certain pages is also available. During peak traffic times (Forty Under 40, Balloon Festival, etc.), special website sections offer members a unique opportunity to promote timely information. And because we love our great small business members, we reserve premium space on our website and Facebook page to highlight our Small Business Partner of the Month.
Perhaps the most frequently visited pages are those comprising our Business Directory. Make sure your business stands out from your competitors by enhancing your listing. This will highlight your company name, allow you to include your logo, a picture and a video about your business and much more, including prominent placement at the top of your category.
Plus, each week, the Chamber sends e-mail blasts to more than 5,000 contacts in the local community. Your business can be featured prominently on these messages.
This is only a small sampling of the marketing opportunities the Chamber can provide. For complete information and a personalized package specifically designed to suit your business and the audience you want to target, request a Member Development Session by emailing Director of Business Services Nancy DeWitt.