Classes start on Tuesday, February 14, 2023. Sessions are held primarily on Tuesday evenings from 6pm to 9pm. Classes are a hybrid with in-person sessions in Poughkeepsie, NY and a few remote sessions on Zoom.
- Business Model Canvas and how to conduct customer discovery to ensure your product fits the needs of the marketplace
- Create a customer profile and conduct a competitive analysis
- Utilize the latest digital marketing techniques, social media, branding, and media strategies
- Create an executive summary and pitch presentation to communicate your value proposition
- Perfect your sales strategies
- Determine forms of business ownership
- Create an operating budget for your business
- Develop financial management skills including record keeping and financial statements
The program culminates in a pitch contest with cash prizes!