• Freeze everywhere for Subzero Heroes this year

    The Alzheimer’s Association Hudson Valley Chapter’s Subzero Heroes fundraiser, now in its 11th year, is normally held at Berean Park in Highland, where participants jump into freezing Berean Lake to raise money for the cause. Because of COVID-19, however, this year’s event will be different.

    Instead of a large gathering at the lake, the Association is inviting people to get cold anywhere they choose to end Alzheimer’s. Whether it’s plunging into a snow-filled kiddy pool in your backyard, making snow angels in a park, snowshoeing in a bathing suit or some other zany act, the options are plentiful. Heroes are asked to have someone shoot a video of them in action, and submit it to be included in a Hero video presentation on Facebook Live on Saturday, Feb. 6. Fundraising will continue even after the video showing.

    “We’re looking forward to seeing what people come up with for this year’s event,” said Event Manager Lauren Voorhees. “We’re so excited to still be holding it despite the pandemic. I know our heroes will have lots of fun ways to freeze for the cause.”

    As in recent years, there will also be a costume contest, so Heroes are invited to get creative with their attire as well.

    Participants can register at subzerheroes.org, as Heroes, who brave the cold themselves, or Sidekicks, who help Heroes raise money and may also shoot videos of their Heroes in action. Sponsors are also being sought for the event. For more information about Subzero Heroes or sponsorships, contact Voorhees at lvoorhees@alz.org or 845.763.4697. 

    About the Hudson Valley Chapter

    The Hudson Valley Chapter serves families living with dementia in seven counties in New York, including Duchess, Orange, Putnam, Rockland, Sullivan, Ulster, and Westchester. To learn more about the programs and services offered locally, visit alz.org/hudsonvalley.
    About the Alzheimer’s Association
    The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection and maximizing quality care and support. Its vision is a world without Alzheimer’s and all dementia. Visit alz.org