FOR IMMEDIATE RELEASE
March 11, 2020
Contact: Whitney Bowers
Brand USA Features Poughkeepsie & Hyde Park in New Video
WASHINGTON, DC – Brand USA recently released its newest “Ask A Local” video which features Poughkeepsie Chef Brandon Walker, owner of Essie’s Restaurant, talking about his love of the area and some of what visitors can expect when they come to Dutchess County. The Poughkeepsie/Dutchess County video can be seen here https://youtu.be/0zI1imkISrk and will live on Brand USA’s YouTube channel, VisitTheUSA.com and TheBrandUSA.com. It may also be featured on GoUSA TV, Brand USA’s new connected TV channel on Roku, Apple TV and Amazon Fire.
As the destination marketing organization for the United States, Brand USA's mission is to increase incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide. This stand-alone “Ask A Local” campaign uses a documentary-styled approach to share amazing travel experiences through the voices and faces of U.S. residents. These first-person recommendations highlight local attractions, food, nightlife, music, and scenery throughout the 50 states, 5 territories, and the District of Columbia. Poughkeepsie joins Buffalo as the only two cities in New York State highlighted in this campaign.
Dutchess Tourism, Inc. President & CEO Mary Kay Vrba said, “We’ve built a strong relationship with Brand USA over the years and are pleased we were able to attract them to our county for this project.” She added, “We have so many authentic experiences international travelers can have here in Dutchess County and it’s so exciting to be able to showcase our destination in this way. Chef Walker is a wonderful spokesperson to bring to life the vibrancy of Poughkeepsie, especially its world-class culinary scene.”
Chef Walker said, "The honor of sharing Poughkeepsie with potential international visitors to our community was very exciting and incredible. I was more than happy to participate because I’m very proud and prideful of what our community has to offer to our visitors."
“We are thrilled with Brand USA’s interest in our city and appreciate Dutchess Tourism’s efforts to bring them here,” said City of Poughkeepsie Mayor Rob Rolison. “Poughkeepsie has such a rich history and so many beautiful and interesting neighborhoods. The Walkway Over the Hudson has been a catalyst to spur more visitors and we want to encourage people to explore beyond it and enjoy all the other wonderful aspects of the city from it’s beautiful murals and amazing restaurants to festivals like family-friendly First Fridays and Jazz in the Valley.”
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ABOUT DUTCHESS TOURISM, INC.
Dutchess Tourism, Inc. is the officially designated destination marketing organization for Dutchess County and is accredited by the Destination Marketing Accreditation Program (DMAP) of Destinations International. It is an independent 501c6 non-profit organization that works to bring tourism dollars to area businesses by marketing and promoting the assets of Dutchess County to the nation and the world. The headquarters is at 3 Neptune Road in the Town of Poughkeepsie with 17 Tourist Information Centers located around Dutchess County. Dutchess Tourism, Inc. is partially funded by monies received from the County of Dutchess. DutchessTourism.com
About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past six years, Brand USA's marketing initiatives have helped welcome 6.6 million incremental visitors to the USA, benefiting the U.S. economy with more than $21.8 billion in total economic impact and supporting, on average, nearly 52,000 incremental U.S. jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. To discover more about the USA and the boundless diversity of American travel experiences and authentic, rich culture, please visit Brand USA’s consumer website VisitTheUSA.com and follow Visit The USA on Facebook, Twitter, and Instagram.